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How to Write a Great Employer Value Proposition (EVP)

Posted on October 2019

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​A survey by recruitment firm Robert Walters found 89% of tech companies in the UK are expecting a skills shortage in the future as tech workers are demanded across an increasing number of sectors, from education to insurance.

Recruitment in tech can be something of a battleground, and one of the best weapons is a well-crafted Employer Value Proposition, or EVP. A strong EVP not only attracts talent but is a cornerstone for developing a compelling employer brand.

This article looks at the methods and techniques used by employers to craft a strong and attractive EVP, including guidance on how long an EVP should be, and how to structure your EVP to create a unified message.

In this article