A leading provider of cloud-based software-level security technology enabling applications to protect themselves against cyber attacks using advanced AI & ML technology is looking for an experienced Product Marketing Leader to join their growing team. As the Product Marketing Leader you will have:
- Create and deliver field-enablement strategy and materials, including demos, presentations, blogs, technical white papers, videos and field training courses
- Spearhead company's social media efforts including LinkedIn, Twitter, Facebook, YouTube, Blog and others.
- Collaborate with Product Management, Engineering, Sales, and Marketing to create the content and proof points required to accelerate market adoption of company solutions.
- Work closely with the Business Development team to produce joint marketing collateral for Partners
- Perform market analysis and provide requirements for potential future releases to product management
- Develop messaging around customer challenges, key product and solution benefits and competitive advantage
- Actively spearhead guerrilla marketing including posting messages on message boards, evangelizing at conferences, etc.
- Participate in technical customer meetings, events, ensuring demos, event themes, collateral & a "solution-first" approach
- Create/ conduct customer and industry surveys leveraged for PR, product improvement and strategic initiatives.
- Create a customer referral program to increase revenue for the company.
The ideal candidate will also have:
- Bachelor's degree in marketing, business, or computer science
- 8+ years experience as a product marketer (outbound)
- Knowledge of the Software and application security markets, including key players, market trends, and technology direction. Awareness of security matrixes or governance models in the enterprise security marketplace (PCI, HIPAA, ISO) is a plus
- Background in B2B software or network security industry
- Knowledge of core software security areas such as SAST, DAST, and IAST tools on the market
- Certifications which may be applicable: CISSP, CSSLP, CISA, CISM, CRISC, CEH