KEY RESPONSIBILITIES:
- Building campaigns, campaign objectives, target audiences, strategies, and identifying the optimum marketing mix across digital marketing channels and events
- Coordinating execution of marketing programs and projects, including identifying roles and dependencies, managing timelines, and cross-functional planning
- Collaborate with digital agency to define digital media sponsorship strategy
- Crafting email and nurture programs
- Guiding and improving website experience to maintain a clear and consistent platform for our stories, solutions, and resources
- Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.
- Collaborate with marketing team to build prescriptive persona-based buyer journeys as the foundation for campaign strategy
- Work with marketers across our team to ensure proper messaging, timing, and execution of multi-channel campaigns
- Align with Sales team on results of campaigns, gain anecdotal feedback, and generate ideas for campaign optimizations
- Analyze full-funnel campaign and tactic performance on an ongoing basis to continuously optimize results
QUALIFICATIONS:
- 6+ years of experience and proven track record in developing digital marketing campaigns
- Ability to build strong relationships with Sales team, partners and other key stakeholders
- Deep understanding of customer and channel buying cycles and preferred engagement points
- Experience working in a metrics driven culture to measure impacts and new pipeline generation
- Deep empathy for our audience of developers and security leaders - our community is changing the world, and you want to help accelerate their success through relevant, useful communications
- Ability to manage multiple projects with intertwining deadlines while staying focused on the details
- Experience with marketing automation software (Hubspot preferred)
- Experience with CRM software (Salesforce preferred)
- Experience working for a security software company a plus
- Experience with A/B testing, experiment design, campaign analysis (attribution reporting is a plus)
- Proficiency in MS Excel or Google Sheets
- Strong project management, organizational, and communication skills
- Impeccable eye for detail
- Exhibit willingness and flexibility to work both independently as well as part of a team
- You share our values and work in accordance with those values, with a can-do attitude and a growth-mindset